A strategic perspective on women's sport
Vantage advises clubs, leagues, organisations and businesses committed to building women's sport: growth projects, strategic planning, new professional structures, and interim or part time leadership. Organisations with the ambition, who need the vantage point to capitalise on it.
A strategic perspective that reveals opportunity and creates advantage.
Lisa Crampton
(née Pagett)
Strategic advisory for women's sport
The women's sport organisations I work with are often navigating growth, change or opportunity. They know where they want to go, but need advice to help shape the strategy, challenge thinking and build a practical route forward.
Over the past 15 years, I've built professional teams and franchises, developed talent pathways, grown participation, secured commercial partnerships and led organisations through periods of transformation. I combine strategic thinking with practical delivery, offering fresh perspective, honest advice and lived experience to help organisations move forward with confidence.
I've spent years building the structures of women's sport from the inside, across teams, competitions, pathways and partnerships, so I recognise where projects stall, and I know what it takes to get them moving again.
Ultimately I help organisations find their vantage point, bringing clarity where there is complexity and confidence where there is uncertainty, turning opportunity into ad(vantage).
- CurrentIndependent consultant: commercial strategy, governance and leadership for women's sport organisations
- From 2026Non-Executive Director, Gloucestershire Cricket Foundation
- 2025–26Franchise Director, Team Bath Netball (maternity cover)
- 2020–24Regional Director of Women's Cricket, Western Storm
- QualifiedBA Coach Education & Sports Development, University of Bath (First Class) · UKCC4 Master Coach
Where the work happens
Professionalisation & growth
I support organisations through every level of professionalisation, from assessing readiness and creating a project roadmap, to embedding sustainable ways of working. Combining strategic thinking with practical experience, I help leaders build organisations that are professionally ready, have addressed the key strategic questions at the right time, and are equipped for long-term success.
Revenue & Partnerships
Strong commercial partnerships start with a compelling story. I help organisations understand their value, develop partnership propositions and create strategies to grow revenue, ensuring there are meaningful outcomes for partners, clubs and communities.
Programme design
I design programmes that create meaningful, lasting engagement. Drawing on experience across grassroots, talent pathway and elite sport, I help organisations and businesses build initiatives that attract participants, strengthen communities and support long-term growth.
Strategic Leadership & Advisory
I provide independent strategic advice and experienced leadership support to help sports organisations navigate change, make confident decisions and realise opportunities for growth. Drawing on first-hand experience of building and leading professional sports environments, I bring practical insight, fresh perspective and constructive challenge to boards and senior leaders.
What it's like to work together
"Lisa brings a rare combination of strategic thinking, operational experience and genuine passion for sport. She understands how organisations work, challenges constructively and brings valuable insight at both executive and board level."
"Lisa is clearly an expert in her field. She draws upon her experience of being a catalyst in transforming female sport, applying this to a broad range of areas, from strategy and commercial to programme development. It's her unique combination that allows her to holistically ensure all aspects are covered when creating change. She is also highly practical and willing to get involved in what is needed to really make a difference."
Let's have an informal conversation
Whether you have a specific project in mind, a challenge to work through or simply want an independent perspective, I'd love to hear from you. I offer flexible support from one off advisory sessions and day-rate consultancy, to clearly defined projects, depending on what works best for you and your organisation.
I'll always be upfront about whether I'm the best person to help. And if I'm not, I'll do my best to connect you with someone who might be.
Based in Corsham, Wiltshire.
Prefer to talk it through? Choose a time that suits you for a relaxed, no-obligation chat.
Book a 30 minute calllisa@thisisvantage.co.uk
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